Getty Images, an online photo archive, is now allowing noncommercial users to use its millions of photos for free on their websites or social media.
Iconic, free images
Getty said 35 million images will now be available to online users free of charge, in an attempt to combat piracy.
“Our content was everywhere already,” said Craig Peters, a business development executive at the Seattle-based company, in a statement. “If you want to get a Getty image today, you can find it without a watermark very simply.”
“The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening,” he added.
The move comes after realizing that thousands of its photos were being used without attribution.
Users like bloggers can embed its images using a code similar to what is on sites such as YouTube.
Meanwhile, commercial users of Getty’s library will continue to be charged.